The Product Stewardship Institute (PSI) created a phone book opt-out toolkit for ease of shareability, with free content for social media and print materials (graphics, video, etc.). The phone book opt-out toolkit is a resource designed to help government officials, environmental advocates, teachers, and other interested community members to join in #GetOffMyDoorstep or launch their own phone book opt-out campaign, encouraging residents to take 3 minutes to opt out of getting a phone book. Local governments pay nearly $60 million annually to recycle or dispose of unwanted phone books, and each year the industry uses an estimated 4.68 million trees worth of wood fiber, equal to 14 football fields' worth of forest per day.